X Factor contestant and singer/songwriter James Hughes has joined Nusic London PR.

James Hughes is a 17-year-old singer songwriter based in Scotland, who rose to popularity after taking part in the thirteenth series of the ITV show The X Factor.

His version of Etta James’ "I’d Rather Go" captured audience’s hearts, and won him high praise from the panel securing him a place at judges houses in Nice. To date James’ audition videos have more than 2 million views and are continuing to grow at a phenomenal rate. With his boyish good looks, cheeky smile and soulful vocals James is tipped by the industry as the one to watch in 2017.

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